KarenAckland - Sales Tools

Professional
writing for marketing
and sales programs

831-426 6109

Sales Tools

Sometimes you need to switch directions. Your sales force knows the product specifications, but isn't selling solutions. Whether it is documenting successful sales tactics or an exciting market opportunity, Karen Ackland will put together sales manuals and presentations that turn the entire team into star performers.

	TAPESTRY.NET Tapestry.Net asked for a solution sheet that would help their sales force target three distinct audiences. Karen interviewed regional sales representatives to determine the top recruiting issues for their customers.
	MEMOREX TELEX The ATL Cookbook documents sales tactics used by successful reps. The 54 page booklet describes qualifying accounts, overcoming objectives, and setting landmines for the competition. For this project Karen interviewed successful sales representatives.
	SCO SCO requested a sales guide to educate their sales force about the retail market segment. The booklet documents opportunities and selling tactics. The project included research into the retail market and interviews with channel managers and sales representatives.