KarenAckland - Direct Mail

Professional
writing for marketing
and sales programs

831-426 6109

Direct Mail

Keep in front of customers and prospects with regular mailings. Whether it is an eye-catching, four-color mailer that complements an advertising campaign, or an email letter announcing this quarter's promotion, Karen will work with you to develop a cost-effective program that reaches your target audience.

	BORLAND For Rainmaker Systems, Karen put together a "Three Good Reasons" campaign to encourage users to purchase a Borland Annual Subscription program. The campaign included a fax and postcard.
	TAPESTRY.NET To introduce a new e-cruitment service, Karen developed a package that included a letter, datasheet, postcards and web content. The campaign also included targeted advertisements and email broadcasts.
	RAYTEK Raytek used regular mailing programs to generate leads for sales representatives and distributors. The "little box" mailer introduced a new monitor and generated an above average response. Karen wrote the copy and directed the design for both pieces.