Professional
writing for marketing
and sales programs
831-426 6109
|
About Me
Karen Ackland
<p>Professional
<br>
writing for marketing <br>
and sales programs</p>
<p>831-426 6109</p>
| Summary
Of Services |
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|
 |
20 years experience in high technology
marketing |
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Skilled at translating technical jargon
into end-user benefits |
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New product introductions, business
and marketing plans |
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Corporate and product brochures, white
papers, technical articles, and web pages |
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Direct mail, advertising, and other
promotional programs |
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Cost-effective lead generation programs |
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Sales presentations and training materials
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Press releases, customer application
stories, newsletters |
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Experience
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KarenAckland.com, Santa Cruz, CA. |
5/99 to present |
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Writing services and consulting for marketing and sales programs.
Experience with storage automation software, storage hardware, security
software, office automation, and industrial automation.
Marketing consultant for Central
Coast Small Business Development Center.
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| Raytek Corporation,
Santa Cruz, CA |
8/94 -- 5/99
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Corporate Marketing Communications Manager,
Infrared thermometers. Directed in-house agency of six professionals.
Responsible for advertising, public relations, collateral, trade
shows, and technical publications. Coordinated international marketing
efforts in Europe, Japan, China, and South America.
|
Memorex Telex
Corporation,
Storage Products, Milpitas, CA. |
2/92 -- 7/94
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Marketing Manager, automated tape
libraries.
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| The Santa
Cruz Operation, Santa Cruz, CA. |
11/86 -- 11/91
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Product Marketing Manager, UNIX
office automation software.
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| Data Processing
Design, Anaheim, CA. |
6/84 -- 11/86
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Marketing Manager, word processing
software.
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Xerox Corporation,
Printing Systems Division, El Segundo, CA. |
6/81 -- 6/84
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Marketing Specialist, laser printers.
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Larson / Bateman
Advertising,
Santa Barbara, CA. |
3/78 -- 9/80
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Account Executive
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Education
MBA, University of California, Los Angeles
BA, University of Redlands
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